No time like the present as Prime Circle seize the day with new album

As they prepare to embark on a nearly sold-out tour of Germany, Prime Circle are bouncing back with fresh energy and purpose after a three-year recording hiatus with a new album, If You Don’t You Never Will.

South Africa’s most successful rock band, which is also making serious inroads into the European market, will be launching the new 10-track album exclusively to South African fans on iTunes on 15 September 2017, ahead of the global reveal on 22 September 2017. The first single is The Gift, which will dropped in South Africa on 30 August.

The album’s worldwide release will coincide with a multi-date tour of Germany that will take in Hanover, Nuremberg, Munich, Konstanz, Essen, Hamburg, Berlin, Frankfurt and Karlsruhe, before the band returns to South Africa and Namibia for several months of summer festival appearances and concerts.

If You Don’t You Never Will is Prime Circle’s seventh studio album, and their first new recording since their acclaimed 2014 release Let the Night In, which was repackaged as a deluxe edition in 2016.

Regarded as South African rock royalty, with a string of awards and sold-out concerts to their credit, the band has spent the past couple of years ratcheting up its international profile, building a solid following in the tough-to-crack and discerning German market in particular.

Prime Circle may have secured a German agent and an international recording deal, yet their roots remain firmly lodged in South Africa – which is why they are giving local fans first dibs at hearing their new material.